When Jo Riding and Janna Glenn first became involved with the Canadian Tulip Festival four years ago, the non-profit organization responsible for the perennial spring celebration was hundreds of thousands of dollars in debt. Moreover, it had drifted away from its mission of commemorating the relationship forged between Canada and the Netherlands during the Second World War.
Recognizing these issues, former festival president and chair Grant Hooker, owner of Canadian-based franchise BeaverTails, had stepped back into the leadership role to create a modern festival. One of his first moves was to call in Riding and Glenn to see if they could work their marketing magic on Ottawa’s longest-running and most-attended event.
Author: Caroline Phillips
Photo: Caroline Phillips
Source: Ottawa Business Journal
